Digital Marketing Master Class
Career as a social media manager though just emerging, is growing fast as small and midsized businesses join multi nationals in the social media space. Social media managers can find job opportunities with small as well as big companies. NGO’s, Event Orgnizers, VIPs, Media and Entertainment personalities also hire social media managers to help their interaction with fans and followers.
- You can work for companies
- You can freelance and grow your brand reputation.
This is a growing sphere in online marketing, social media influencer are an emerging professionals are more and more businesses, brands and individuals embrace online media marketing.
Handling, providing content, strategy and being online 24/7 is now a norm for businesses & individuals, people are being sought to manage the various social media to sync properly and projects brands to over 50million active social media users in Nigeria.
After 4 weeks of studies and learning, participants would have been tutored and learned on:
- SEO and content management
- Email Marketing
- Managing multiple social media accounts and application.
- Content planning, content design and calendaring.
- How to market on facebook, twitter, instagram etc
- How to grow leads, business content, followers on social media space.
- How to use numerous application to effectively harmonize teams social media outlook.
Digital Marketing Training Structure
The course is divided into 7 modules. Each of the modules has unique content, focus and objective. Each module will be led by a specialist/expert from industry and will have assignments relevant to it. Once a module is completed, the student will automatically progress to the next module.
Digital Marketing Program Syllabus
Introduction: 2-hour session on Introduction to Digital Marketing
Module 1: Search Engine Optimization (SEO) – Understand the search engine as a default entry point to the internet. Learn how to get a website listed among top search engine results.
Module 2: Search Engine Marketing (SEM) – Appreciate the role of pay per click in website listing. Learn how to run ads on Search Engines effectively. Web Analytics – Measure, monitor and evaluate the website traffic and campaign statistics. Learn how to make business decisions from the metrics available in Digital Media
Module 3: Email Marketing – Delivering the relevant marketing communication to the targeted audience in a most creative way. Learn how to effectively build your users lists, deliver emails & generate relevant clicks. Marrying the offline database with the online database.
Module 4: Social Media Marketing (SMM) – Harnessing the strength of social media for marketing. Learn how to build brand preferences, generate leads & aggregate audience on Social Media
Module 5: Content and Blog Marketing (CBM) – Increasing audience engagement through content marketing. Learn to use white paper, brochure, case studies for unique interaction.
Module 6: Mobile Marketing (MM) – Strategizing marketing through smart devices. Learn App-based marketing, QR codes, Location-based marketing, SMS marketing
Module 7. Digital Display Advertising (DDA)— Harnessing the strength display advert for marketing on blogs, website and YouTube.
Weekend:- Batch start date: 11th – 25th May 2019 (3 Saturdays Only) Time:- 11.30am – 4pm –TRAINING FEE :- N30,000
Weekday:- Batch start date: 13th – 16th May 2019 (Mon-Friday) Time:- 11.00am – 2pm – TRAINING FEE :- N35,000
Globaltech: Suite 19/20, Temitope Plaza, near Police Station, Igando, Lagos.
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